A global customer survey commissioned by The Geneva Association corroborates the role of behavioural economics and finance in understanding obstacles to insurance purchases and ways the insurance industry can stimulate demand. A lack of trust in insurers impairs insurance purchasing in mature markets, but encouragingly, this can be effectively addressed by specific measures taken by the insurance industry.
Underinsurance in Mature Economies: Reasons and remedies
Research reveals that people widely understand the fundamental notion of insurance and its vital role in the economy…
Read more
