Addressing Obstacles to Life Insurance Demand

Author: Kai-Uwe Schanz

The relevance of life insurance in many mature markets has experienced an unambiguous decline in recent decades. It is a worrying trend for society at large, given its historical contributions to funding for retirement and mitigating biometric risks.
Based on the recent Geneva Association Customer Survey, this report sheds light on the drivers behind declining levels of life insurance penetration, such as ultra-loose monetary policies, behavioural patterns and perceived product shortcomings. It then offers a set of recommendations for insurers and their stakeholders to stimulate life insurance demand.


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