Generative AI (Gen AI) is reshaping how businesses operate, innovate, and interact with customers. This report, based on a survey of 600 firms in China, France, Germany, Japan, the UK, and the US, explores the adoption of Gen AI among businesses, their awareness of the risks posed by this technology, and demand for related insurance coverage.
For insurers, Gen AI presents both opportunities and challenges. Capturing its potential will require innovation, tailored product development, and collaboration with technology providers and regulators.
