U.S. Insurance Exchanges and Senior Consumers
1 FINANCIAL SBILITY AT ION NEWSLETTER HEALTH AND AGEING U.S. Insurance Exchanges and Senior Consumers by Steve Woods+ and Marcy Updike++ With the passage of the Patient Protection and Affordable Care Act (PPACA) in 2010, Americans were introduced to a relatively new way to purchase health insurance, the online exchange. By “exchange,” for the purpose of this article, we mean a virtual shopping area in which individuals or employees of a company can research and then purchase an insurance product online that best suits their individual needs.