Insurance for a better world

Research Topics document front page

Publication Date: 6th May 2020

The Geneva Association Customer Survey, combined with our own analysis, reveals three major drivers of customers' life insurance buying decisions: behavioural biases, economic constraints or considerations and a lack of knowledge. Based on these findings, this research brief offers recommendations for insurers designed to promote the role of life insurance and improve individual, family and societal preparedness for ageing, new disease patterns and mortality threats.

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