Average global life expectancy has risen by six years in the past two decades alone and stands at 73.3 years. By the end of this century it is projected to rise by another eight years to 81.7, with some experts suggesting that babies born in Europe today can expect to live to the age of 100. Irrespective of which projections we go by, one thing is clear: longevity is no longer a risk, but a clear-cut and predictable experience for most. If harnessed carefully, it can be a powerful source of economic growth, but the rhetoric of ageing has been far too gloomy. With the global population pyramid turning upside down, now more than ever, ageing has to be redefined to make way for a powerful and positive societal and economic transformation. This conference was about seizing the moment by putting a multisectoral lens on ageing and how insurers can rise to the challenge.