Insurance relationships are fundamentally built on trust between insurers and their customers. Customers trust that insurers will act in ways that ensure their solvency and that they will promptly pay claims when they are due; insurers in turn trust that policyholders will make sure to minimise their risk after signing a policy and that any claims they make will be genuine. Certain shifts such as digitalisation, however, may pose a threat to customer trust as concerns around data privacy, misuse of information and bias or discrimination arise.
