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The ‘longevity revolution’ opens innovation opportunities for insurers, says Geneva Association report

ZURICH, 19 February 2025 – Increasing longevity and falling fertility mean the world is facing a new demographic reality – a growing elderly population with fewer working-age people to support it. A new research report by the Geneva Association, Insurance and the Longevity Economy: Navigating protection in the era of 100-year lives, reveals insurers’ innovative strategies to address the challeng

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