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  3. Insuring Tomorrow’s Cures | Webinar

Insuring Tomorrow’s Cures | Webinar

Apr 01, 2026
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Medical innovation is reshaping how disease is detected, treated, and even altogether prevented. Advances such as AI-supported diagnostics, genetic profiling and gene and cell therapies are transforming clinical practice and influencing multiple dimensions of risk management. 

These developments have significant implications for insurers – from biometric risk assessment and product design to their evolving role in supporting better health outcomes. 

Drawing on findings from our new report, Insuring Tomorrow’s Cures, this webinar will explore how insurers are preparing for potential shifts in mortality, morbidity, and longevity trends. We will examine emerging financing models as breakthrough therapies reach the market, and consider how insurers can contribute to sustainable, value-driven healthcare ecosystems.

Finally, we will discuss how pharmaceutical manufacturers are approaching market access, pricing, and partnership models in an environment where healthcare spending is increasingly aligned with measurable clinical and economic value.

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Speakers
 

Adrita Bhattacharya-Craven is the Director Population Health Trends at the Geneva Association. Her work at the GA focuses on the strategic and long-term research priorities of health and life insurers and is undertaken in collaboration with experts and executives from GA member companies, academic institutions as well as global or-ganisations. Her work reflects the growing convergence of life and health insurance, against the backdrop of an emerging risk landscape brought about by new disease patterns, ageing, technology and other market disruptors that are central considerations for improving consumer access to risk protection and business sustainability. Prior to joining the GA, Adrita worked extensively in global health across the public and private sectors, as well as with global bilateral and multilateral organisations, specialising in the strategic purchasing of healthcare and health market analysis. She also closely supported several high-level health financing interventions internationally.

 

 


 

Dr William Shrank is CEO of Aradigm, launched in 2024. Aradigm is an insurance and services platform for cell and gene therapy aimed at improving access and affordability of transformative therapies. Previously, William served as Venture Partner, Bio and Health at Andreessen Horowitz. Prior to that role, he was employed as Chief Medical Officer for Humana, where his responsibilities included implementing Humana’s integrated care delivery strategy. William further held positions of Chief Medical Officer, Insurance Services Division at UPMC, and Chief Scientific Officer at CVS Health. He served in the US federal government as Director, Research and Rapid-Cycle Evaluation Group, for the Center for Medicare and Medicaid Innovation. William began his career as a practicing physician with Brigham and Women’s Hospital in Boston and as an Assistant Professor at Harvard Medical School where his research focused on improving access, affordability and adherence to essential medication therapies.

 


 

 

As Chief Medical Officer, Ana leads the Medical Department at Mapfre Re, overseeing a new online underwriting tool within Risk Med Solutions. She has over 30 years of international experience in life and health insurance and reinsurance, specializing in medical innovation, risk assessment, underwriting, and healthcare management. Ana holds an MD and PhD, an MBA from Houston University, a masters in law, a masters in life and health insurance, and a Board of Directors Certificate. She is a professor at Universidad Internacional de La Rioja (masters in healthcare management), Executive Board Member at the International Committee for Insurance Medicine, founder and President of European Life and Health Underwriters’ Association, and active member of several international insurance medicine associations. She regularly lectures on risk assessment, process management, and product development.

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